Freelance Copywriter tips on copywriting services
October 23rd, 2009 at 10:19 pm
Posted by Copywriting in Copywriting Blog

This is a chapter of

“Healing Psyche - Patterns and Structure of Complementary Psychological Cancer Treatment (CPCT)”

In their search for health, clients are willing to try anything, hoping for a miracle cure. They often reason that they might as well try it because “they have nothing to lose.” Unfortunately, there is something to lose. Clients might gain a false sense of hope. They might lose interest in mainstream medicine or other complementary approaches. Finally, they might also be robbed of valuable time by pursuing an unsatisfactory therapy.

Complementary psychological therapy is often questioned on issues such as false hope. Some people are afraid that if cancer clients experience hope, they are fooling themselves, and will end up being disappointed. They think that as long as they are expecting the worst, they will not be disappointed. This is a form of false hopelessness. Such people like to call themselves realists, but are in fact pessimists.

Many people misinterpret the true value of an optimistic, pessimistic or realistic view of life. Pessimistic people view the world as a dark place, where there is only misery and everything is hopeless. They deny the positive side of things. Optimistic people view the world as one happy playground, where there is joy everywhere. They deny the negative side of life. Realistic people know that there are positive and negative aspects of everything in life. They fully accept both sides.

“No one really knows enough to be a pessimist.”

- Norman Cousins -

- Pessimist: My glass is almost empty.

- Optimist: My glass is still full.

- Realist: I have half a glass.

When therapists work with the psychological issues that are described in this work, they are not providing false hope, but are assisting clients in being more realistic. Realistic hope is what is being communicated in this therapeutic approach.

Society and the medical team often issue some sort of death guarantee (although lesser every day) along with the diagnosis of cancer. Fortunately, this is not the case. There is no guarantee that one will die from cancer. On the other hand, there is also no guarantee that one will heal from cancer after the intervention. The issue of false hope only exists when the practitioner (medical or psychological) issues a guarantee that the client is healed after the intervention. False hope is thus only present as a false guarantee.

The presence of hope within clients is often associated with better health, and hopelessness is often a precursor for poor outcomes. Presenting hope, however, is no guarantee, but it assists the healing process.

Example:

When people marry, there is no guarantee that they will be joyful. They hope they will be. This could be interpreted by a pessimist as false hope.

However, expecting the marriage to end in a few years is almost a guarantee that it will.

Hoping that one will be happy is no guarantee, but it surely helps.

Feelings of hope stimulate the placebo effect. The possible effects of a placebo cannot be denied, even in the context of cancer.

“Everybody knows that one dies of cancer, but I was not sure whether to apply this to myself. I considered this (belief) as nonsense.”

Quote from a spontaneous remission patient

- Daan van Baalen - (1987[1])

False hope is real, and can be seen as focusing solely on unachievable results, while denying the current truth. Such unrealistic expectations lead to disappointment and feelings of guilt. Hope of healing is a realistic hope. Realistic or mature hope is accepting the current feelings, thoughts, relationships, and possibilities of improvement. Focusing solely on hopelessness and self-pity is just as unrealistic as only seeing a positive and bright future.

False hope

- I only focus on the positive.

- I can do whatever I want.

- I can control everything.

False hopelessness

- I am wallowing in despair.

- I cannot control anything.

- Everything scares me and the disease and emotions are controlling me.

Realistic hope

- Sometimes I feel awful, and other times I feel more connected to life and others than ever before.

- There are some things beyond my control. Yet, there are many things I can control.

- I choose to live as fully as possible now. The quality of my life may be related to my physical health, but however long I may live, I plan to do it to the fullest of my ability.

Hope initiates actions, and stimulates well-being. Without hope, people do not take action towards their health. Hope is a supporting emotion as well as a drive to trigger positive actions towards increased self-control.

Solano et al. (1993[2]) studied the connection between psychosocial situations and the probability of symptom development. They concluded that “The

best attitude with regard to prognosis appears to be full recognition of

one’s situation and a decisive will to do something about it.” This conclusion is supported by many other authors. Hopelessness triggers inaction and letting things happen. Hope triggers the decisive will to take action.

“Trust in god and tie your camel to a tree.”

- Muhammad -

[1] Baalen, van, Daan C. & Vries, de, Marco J. (1987) Spontaneous regression of cancer - A clinical, pathological and psycho-social study, Rotterdam: Erasmus University

[2] Solano, L. & Costa, M. & Salvati, S. & Coda, R. & Aiuti, F. & Mezzaroma, I. & Bertini, M. (1993) ‘Psychosocial factors and clinical evolution in HIV-1 infection - a longitudinal study, J. of Psychosomatic Research,A 37(1):39-51

Read more ?

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Healing Psyche - Helping the mind heal

.healingpsyche.com


August 14th, 2009 at 11:32 am
Posted by Copywriting in Copywriting Blog

Introduction:

This article covers the basics of Astrology and how they are inter-related. Astrology is defined as ‘the art or practice of determining the supposed influences of the planets and their motions on human affairs and human disposition’. From this practice a horoscope can be produced - a diagram (or chart) of the relative positions of planets and signs of the Zodiac at a specific time, usually the time of birth. A forecast can then be produced.

The Zodiac:

Western Astrology originated way back, around 500 BC, with a concept called the Zodiac being developed. This comprised of an imaginary sphere surrounding the earth, which followed the path of the Sun through the constellations during the year. The Zodiac was split into twelve sections, each named after the specific constellation noted in that area.

Elements:

Many ancient philosophies used a set of classical elements to explain the way nature behaved. Each sign was connected to one of the classical elements (fire, earth, air, or water) and was also related to a region of focus; social, personal or universal.

* Water signs are related to growth processes, identification and emotion. In tandem with the other elements, water feels that fire will make it boil, air will evaporate it, but earth will shape and channel it.

* Fire signs are related to action, passion, and energy. In tandem with the other elements, fire feels that earth will smother it, water will drown it, but air will fan and enliven it.

* Air signs are related to thought, perspective and communication. In tandem with the other elements, air feels that water will obscure it, earth will suffocate it, but fire will inspire and uplift it.

* Earth signs are related to sensation, stability, and practicality. In tandem with the other elements, earth feels that air will dry it, fire will dry it, but water will refresh and nourish it.

Modalities:

Each sign is connected to one of three modalities; cardinal (sometimes referred to as movable), fixed, and mutable.

There are four quadrants following the order of the zodiacal signs, with three signs in each. Each quadrant describes a season, beginning with a cardinal sign, continuing to a fixed sign, and ending with a mutable sign.

Modalities and Related Zodiac Signs:

* Mutable signs are related to adaptability, resourcefulness and holism. They are Gemini, Virgo, Sagittarius and Pisces.

* Fixed signs are related to determination, focus and individuality. They are Taurus, Leo, Scorpio and Aquarius.

* Cardinal signs are related to creativity and initiation. They are Aries, Cancer, Libra and Capricorn.

Summary of Zodiac Sign Characteristics:

* Aries (cardinal, fire, personal): defensive, energetic, head down, assertive, impulsive.

* Taurus (fixed, earth, personal): patient, indulgent, resourceful, thorough, devoted.

* Gemini (mutable, air, personal): quick, logical, inquisitive.

* Cancer (cardinal, water, personal): clinging, protective, sensitive.

* Leo (fixed, fire, social): theatrical, generous, proud.

* Virgo (mutable, earth, social): critically, practical, efficient.

* Libra (cardinal, air, social): lazy, co-operative, fair.

* Scorpio (fixed, water, social): anxious, passionate, sensitive.

* Sagittarius (mutable, fire, universal): careless, free, straightforward.

* Capricorn (cardinal, earth, universal): suspicious, prudent, cautious.

* Aquarius (fixed, air, universal): detached, democratic, unconventional.

* Pisces (mutable, water, universal): distracted, imaginative, sensitive.


March 27th, 2009 at 9:28 pm
Posted by Copywriting in Copywriting Blog

There have been a lot of research studies on micro bubbles in recent years.

Micro bubbles are miniature gas bubbles of less than 50 microns diameter in water. The micro bubbles, which mostly contain oxygen or air, can remain suspended in the water for an extended period. Gradually, the gas within the micro bubbles dissolves into the water and the bubbles disappear. These bubbles are generated by various types of aerators now available in the market.

These micro bubbles, being of extremely small size, are characterized by having electrical charges. They attract suspended floating particles very effectively. This particular property has been used in sludge treatment by using the micro bubbles to capture and float organic matters, thus decreasing the time required for the sludge treatment.

Micro bubbles have also been introduced by the Japanese to market safe and good tasting oysters. Micro bubbles of concentrated oxygen containing about 2% ozone can be used to inactivate norovirus in shellfish and oysters. This norovirus is one of the major pathogens causing food poisoning in winter. This is a much more cost effective method compared to cultivating the oysters in sterile seawater and using chlorine-based germicide.

Another emergent usage of micro bubbles is in the areas of cancer treatment. Scientists are in the process of developing a method of diagnosing cancer lesions by injecting micro bubbles into the blood stream. During the ultrasonic scan for cancer lesions, the micro bubbles contract and expand rapidly due to the pressures produced by the ultrasonic beam. Groups of the micro bubbles at cancerous tumours will show up very visibly on ultrasonic scans to indicate the presence of cancerous cells.

Due to their large surface area volume ratio, micro bubbles can penetrate deeply into a surface for effective cleaning. This cleaning effect of micro bubbles is used in cleaning the inside of vegetables such as cabbage and radish sprout, as well as maintenance of freshness with vegetables in one particular vegetable processing center in Japan.

On a more personal level, the micro bubbles can penetrate deeply into skin for a good scrub without the need for any shampoo or soap. This skin treatment has been introduced within some spas in Japan as well as shops specializing in bathing pets. Needless to say, the baths are especially helpful for pets which have skin allergies to pet shampoos.

Suwa companies are also developing a small handy micro bubble generator which can be used at home. With all the product development going on, very soon, you may be able to purchase a micro bubble generator at your electronics store and relax in a micro bubble bath at home.