Freelance Copywriter tips on copywriting services
September 29th, 2009 at 9:42 am
Posted by Copywriting in Copywriting Blog

Hypnosis has long been recognised as an effective means of treatment for a number of psychological conditions. Hypnotherapy can help you to create more confidence for yourself and improve feelings of self worth. You can also learn to overcome problems like the fear of public speaking; phobias like being terrified of traveling on the tube; and become more at ease with yourself by building your confidence and self-esteem.

Typical examples of area where hypnotherapy can help include:

Overcome the fear of public speaking

Do you freeze before or during meetings or presentations? Suffering from dry mouth, blushing or sweating? Are you lost for words, desperate to escape? Are you terrified of interviews? Is public speaking anxiety your number one fear? With hypnotherapy you can overcome this anxiety, speak with confidence and feel more comfortable with other people. Come and see how hypnotherapy works with an experienced and confident speaker - visit my home page and call or email me today.

Low self esteem and depression

Are you depressed or feeling low in self-worth? This is an increasingly serious problem: find out how hypnotherapy can help you create and build up feelings of self worth and self belief. Overcome the hurts of the past and move on towards a more positive and hopeful future. You can move into a better future. Please visit my home page and email me for more information.

Panic attacks

Do you ever feel as if you are losing control of yourself in everyday situations? Have you ever been in the grip of frightening physical symptoms, like intense sweating, palpations, nausea, fainting? Hypnotherapy can calm your nerves and get to the root of the problem - reducing or even releasing this terrifying anxiety. Visit my home page for my contact details and ask me how hypnotherapy can help you.

Build confidence

Do you want to lift low self-esteem and improve relationships or career prospects? Is lack of self-worth getting you down or holding you back? Find out by calling or emailing me from the home page how hypnotherapy can help you create a more positive YOU.

Fears, phobias & flashbacks

Hypnotherapy can be most effective in releasing phobias -amongst the ones I am often asked to treat is the fear of traveling on the tube in London. It can also deal with the effects of trauma, including flashbacks. Modern techniques can substantially reduce or even remove the symptoms in 2/3 sessions. If you are in the grip of any irrational fear then please contact me now. Visit my home page for contact details.

Post traumatic stress

Have you have been the victim of a traumatic and frightening event? Then you could be suffering the disabling effects of post traumatic stress. Nowadays there are techniques which have been seen to effectively and safely release the symptoms.


July 21st, 2009 at 10:42 pm
Posted by Copywriting in Copywriting Blog

How do you determine if you’re under mind control?

It’s an interesting question that you can pass around at a party or among friends.

The fact is that you just don’t know. In fact everything you are doing could be a response that fits perfectly into another persons plans.

If you take that as a possibility you could simply just give up and yield to the fact that NOTHING is truly within your control but there is a healthier option.

It’s quite simple, just ask yourself “Am I acting or am I reacting?”

If you are reacting then you are respond to something outside of your control and trying to gain some control back, a potential sign of some form of mind control.

No one likes to feel powerless and out of control.

The solution? To do something intentional and positive that is NOT a response to the external environment.

I want to emphasize the word “positive” here because an intentional negative/destructive act has to act on or destroy something pre-existing. It would be then something to which you are reacting.

This is much harder that it might seem because it requires four qualities that most “sheeple” find hard to implement. They are:

1) Thought.

People don’t like to think, in general. That is why we have an unconscious (reactive) mind so it will do most of our actions for us. Most of us rely on it entirely too much or in the wrong way and allow it to dictate our every move by letting our emotions guide us. Advertisers, politicians, spouses and other manipulators know this and often seek to control you by fear, anger, threats and frustration. Thought requires that you determine what would be your best emotional response.

2 ) Creativity.

Creativity can be difficult because it requires taking action that is not linked to some external stimulus. This, of course requires thought, but one can train themselves and their unconscious mind to be very creative. Think of what Salvador Dali was able to do. Nothing he did in the field of art could easily be compared to anything prior to him. The same was true with his life.

3) Action.

Action takes effort. People (sheeple?) tend to not want to act instead they react and conserve their energy. What they don’t understand is that by taking creative action in the manner described creates energy. Going back to Salvidor Dali as an example, his life was FULL of energy that he created. When his peers in the high brow field of art tried to control him he would turn his response into a new form of performance art. In so doing he would baffle the people trying to influence him and entertain everyone else.

4) Courage.

Why courage? Because when people recognize that they cannot control you through fear and anger they will severely escalate their attempts through threats and maybe even violence.

To free yourself from any form of mind control is no easy task. But nothing so rewarding is easy.

When I wrote the book “Perfected Mind Control - The Unauthorized Black Book of Hypnotic Mind Control” I wanted to appeal to peoples most base desires for control and then turn the whole process into one of creating greater freedom, flexibility and joy. Throughout the book I encourage the reader to do the hypnotic processes on themselves first in order to truly understand the power.

When any smart person would find out is that there is nothing evil and controlling about “Perfected Mind Control - The Unauthorized Black Book of Hypnotic Mind Control” instead it’s about personal liberation.


June 1st, 2009 at 4:29 pm
Posted by Copywriting in Copywriting Blog

Conversational Hypnosis is a type of hypnosis where it is very important to access certain states of mind in order to set triggers to change lives for the better. In order to do this you must learn and know how to access those states to start the trigger process with a clean and pure state of mind.

Access State Principal plays a huge role in this process. This is because the clarity of the state of mind a person is in when the trigger is set will determine how well the trigger is going to work, if at all. When people access emotions they are really going back through their files of memories to re-experience memories that correlate with the emotion you are asking them to bring to mind.

If you are asking them to relax they will think of times and places where they felt this way. Accessing the state of mind you want is important. However it is equally important to make sure it is a pure state. You will have conflict in placing your suggestions and triggers if the state of the listener is not just in the mode of relaxation.

If your listener is experiencing relaxation along with anxiety it will cause the same combination of feelings when you set off the trigger again in the future. This can cause problems in accomplishing the changes you want to achieve throughout the course of hypnosis.

The main thing from previous articles you will want to remember as you learn to use revivification is that you need to know how to change the whole mood of a person before setting your emotional trigger. If you can keep this in mind and access a clear state of mind before setting those triggers it will aid in the process of accessing states with revivification as well.

The concept behind revivification itself is to bring an experience to life for the person having it. The listener needs to be able to experience the memory fully in order to access a completely pure state of mind. This means you will be using and developing different skills in this process that will make the experience as real as possible for your subjects.

The first state inducing method (and the only one we will focus on in this article) is the revivification process. This is a process of accessing a state is by asking revivification questions. These questions are used to give direction to your subject while they are attempting to emerge themselves fully in a particular emotional state.

In your practice as a hypnotist you will be asking questions of the people in your care, these questions will be the start of a journey through their experiences in order to answer each one. You see when you ask a question of someone they are required to re-experience the situations where they felt the way in which you are asking about. We all must experience the actual answer before our minds compute how to answer a question.

Revivification will run more smoothly if you apply the principal of ‘going first’. ‘Going first’ in this situation means that you will first tell as story of your own that would get you into the same emotional state you are trying to get your subject into. If you want the person to feel happy you would tell a story of a thing that happened or a time when you were completely happy.

By ‘going first’ your physiology will change, your body will sub-communicate that emotion on an unconscious level through tone, body language, movements and gestures. In turn the person you are talking to will unconsciously pick up on those signals and start to be open to accessing that emotion as well.

After you have told a story and you are now in the same state of mind you wish your listener to be in you prompt or ask them of a time when they felt that way. When you ask questions of the people around you, especially when using revivification you want to make each question sound meaningful.

If you sound bored or uninterested the person you are working with will be more likely to reserve their answers, meaning they will not be interested in reliving an emotion for you. When you ask a question make it sound like the answer is extremely important to you. You can use different tonalities and language suggestions to make this happen. This will cause the person to really get deeper into the experience and in turn give you a much more quality answer.

The next step in revivification questions is to listen closely to the answer the person is giving, and repeat it back to them. You want to do this in the exact same way they said it to you. Use the same tone, lean and emphasis on the words they used.

The reason for doing this is people will use words that are what we call trigger words, these words are important to them. When you repeat the same words back using the same tones and such it will help your listener to access the memory and experience it more fully.

As you are doing this you will notice that you are going to be able to create a kind of feedback loop. In this loop you will give a story to go first, then ask them to give an example of the same emotion, listen for the sensory information they are giving, repeat the answer back to them exactly as they have said it and then start again.

Each time you complete the loop you will be allowing the subjects to dive deeper and deeper into the state of mind you are accessing.

As you use the process of revivification remember that part of the goal is to make the experience as real as possible through the language and stories each of you are telling. This is a powerful scenario and will be a great help in accessing pure clean states of mind.


March 26th, 2009 at 7:03 pm
Posted by Copywriting in Copywriting Blog

Did you know that “pattern interrupts” are a hypnotist’s secret weapon to getting direct access to someone’s unconscious mind?

In fact they’re so powerful that many years ago a man, who was eventually caught and sent to jail, was using them to STEAL from tons

of restaurants.

More on that in a bit…

Pattern interrupts are so powerful because they work like this…

You break someone’s expectation of how a normal, everyday event should proceed by doing something highly unusual instead.

This creates momentary confusion of their conscious mind and opens a brief doorway to their unconscious mind.

At that precise moment you can then give instructions to their unconscious mind.

And it can be DEVASTATINGLY effective.

Take the man who was banged up in jail for using them. Turns out this dude was easily scamming restaurants left, right and centre. He’d go into expensive restaurants and begin to give an order to a waiter. Halfway through he’d do a pattern interrupt on the unsuspecting waiter. During the moment of confusion he’d give an instruction to ‘forget the bill’, then continue with the order as normal. 9 times out of 10, he’d simply walk out of the restaurant after eating all their nice chow and drinking their fine wine. And without paying a dime!

Of course when you use this kind of hypnosis power criminally, you’ll eventually end up getting busted.

And good job too.

But it doesn’t take away from the fact that pattern interrupts are an incredibly powerful way to access peoples’ unconscious minds whenever you need to.

In fact the friends of the greatest hypnotist of all time, Milton Erickson, use to REFUSE to shake his hand when they’d meet him!

That’s because he’d often have fun using pattern interrupts on them and then instructing them to do little tasks for him.

Mind you that crafty old wizard had so many conversational hypnosis tricks anyhow - if he really wanted to chat with their unconscious minds he could easily have done so - and without them realizing it either!

That’s the beauty of conversational hypnosis - people believe the instructions YOU give them are their idea.

Which is pretty handy!

If you’d like to discover more about pattern interrupts with conversational hypnosis and learn ALL the secret tricks and KILLER techniques of the great Milton Erickson then there’s only one place

to surf over to now.


January 6th, 2009 at 8:54 pm
Posted by Copywriting in Copywriting Blog

Before anyone experiences hypnosis and starts using it to make wonderful, beneficial changes in their life, this article is designed to perhaps to answer a few questions you may have and also to dispel a few myths and misconceptions about hypnosis.

You know, I still meet people that believe that experiencing hypnosis is like being unconscious. I always reply, “What would be the point of that? Spending money and time to be unconscious in someone else’s company?? If I wanted you to be unconscious we would simply bash you over the head!” So it is important that you also know that hypnosis is not about being unconscious and that you have the correct expectations about the hypnotic experience that you are going to have, should you choose to invest in one of our products or experience hypnosis for yourself with a hypnotist.

In order to understand hypnosis, it is important to understand and differentiate between our minds. By that I am referring to our conscious mind, where we are now and just below that level of awareness is our unconscious mind (also known as the subconscious mind, for the purpose of easy understanding they are the same thing).

The conscious mind is where we usually spend most of our waking time, you know that internal dialogue we have that thinks “hmmm, what shoes shall I wear today” that is your conscious mind. Your conscious mind basically does four things;

Firstly, your conscious mind analyses. What is that? Well that is the part of us that looks at problems, analyses them and tries to create solutions to those problems. It is that part of us that makes decisions all day every day “shall I open the door?”, “Shall I have something to eat”, even though they are automatic behaviours, we make a conscious decision about whether or not to do these things.

The second part of our conscious mind is our rationale, the part of us that, especially in western cultures, always has to know “Why” things happen and “Why” we behave in particular ways. This can cause us so many problems as we give any problems more and more credence and power. More conventional and traditional methods of counselling or psychotherapy are often very much concerned with looking at causes of our problems and it is my opinion that all this does is teaches us “why” they happen as opposed to giving us the skills required to changing unwanted habits and behaviours. The more we think about “why” we do things the more we seem to embed the unwanted behaviour into our psyches!

The third part of our conscious mind is will power, that teeth-gritted determination that so many of us are proud to demonstrate. How many times have we used our will power alone to make changes and found that our will power weakens and that change is temporary or non-existent.

The final part of our conscious mind is your short-term memory. By that I am referring to the things that you need to remember to function on a day-to-day basis, so that when your phone rings you know to answer it rather than stare at it wondering it is, or ensuring that you cross the road without being run over.

That is the conscious part of your mind, it is logical, rational and analytical, a bit like Mr Spock from the Start Trek series and as much as it pains me to say it, our conscious mind is frequently wrong about things.

Your conscious mind is wherever you happen to be pointing it at any given time. I am sure you have been in a busy, noisy environment, such as a restaurant or a bar and have been engaged in a conversation with another individual, and all the sounds going on around you just seem to blend into the background. Then someone else ten metres away can punctuate their sentence with your name and you pick it out as if it was being spoken to you. This illustrates that unconsciously, you are aware of many, many pieces of information every second of your life, sounds, colours, thoughts etc, yet your conscious mind allows you to focus upon what is pertinent or relevant to you at that moment.

If you take that conscious awareness and point it inside of yourself instead of outside into the world, you begin to become aware of your inner self, your unconscious self, which is the part of you that we work with in hypnosis.

Your unconscious mind is tremendously powerful and automates as much behaviour as it possibly can so that we do not have to think about it. For example, there was a time in your life when you had to be shown how to tie your shoelaces, and you concentrated on doing this. I suspect that by this stage in your life you know how tie your shoelaces very well and you don’t even think about doing it, you just do it. I have a lonely Auntie who as a boy, my mother would ask me to phone on a weekly basis as she thought this would make her happy and I vividly remember hearing her lighting up a cigarette and heavily exhaling the smoke while on the phone, she didn’t even think about what she was doing, she just associated smoking with being on the phone.

We are amazing learning machines and we learn behaviours and habits and then our unconscious mind automates them and does them on auto pilot so that we do not have to think about doing them.

Your unconscious mind has within it all your long-term memory. Just about every blade of grass that you have seen in your entire lifetime is stored away in your long-term memory that serves as an amazing storage centre. These memories affect us in varying ways, some more than others. Sometimes our ability to remember them is not as fluid as we need, as it is often not necessary to have all our memory in the forefront of our minds. For example, right now you are unlikely to be thinking about everything that happened to you on your last birthday, however, me just mentioning it, you can dig into your unconscious, long-term memory and remember.

Another example is if you have ever seen a live stand up comedy show. You watch the comedian and laugh (or not as the case may be!) heartily as you listen to lots and lots of jokes. Then when you leave the venue, you can remember none of them, or one or two at best! Then, a week later, a friend that you were with can say to you “do you remember such and such a joke from last weeks comedian” and you think “oh yeeeaaah!” as you bring that information out from your long-term memory. You know that you know the joke, it was just not at the forefront of your conscious mind, it was tucked away in the deeper unconscious.

Your unconscious mind knows more about you than you consciously that you know. Sound confusing? Well, just think, you are currently breathing, your heart is beating (I do hope!) you are digesting, your body is regulating its body temperature, it is doing a range of wonderful things without you having to consciously think about it. You are not sat around thinking “I really must remember to breathe”. We are not machines, there is an intelligence within us that knows how to do these things, and it is that intelligence that we tap into with hypnosis.

Your unconscious mind is where you get your gut feelings, your instincts and intuition that communicates with you sporadically from time to time. Like when sometimes, someone can be saying all the right words to you, but you get a different feeling about them.

Your unconscious mind is a bit like a computer. Throughout your entire lifetime it has been programmed with all your experiences, relationships, interpretations of the world, influences and all this has culminated in your computer functioning with that programming. Hypnosis is simply a way of accessing that computer and updating that programming so that it becomes instinctive and intuitive for you to make the changes that please you.

Your unconscious mind is the seat of your emotions and where your behaviours exist and it is the part of you that we work with in hypnosis. Hypnosis is a way of us stepping over your conscious mind and accessing the unconscious mind to make powerful and profound changes.

Now, I am sure that you have experienced natural trance states many times before, in fact I know it. For example, when you have been driving in a car and thought to yourself “ooh, how did I get here?” or when you have been reading a book and you’ve turned the page and thought “I have no idea what I have just read, I am going to have to read it all again”. I can remember being at school watching my history teacher teach me, yet my mind was a million miles away wishing I was doing something else. All common experiences, daydream like states that we all experience, many times a day. The only difference between these naturally occurring states and those that we use in therapeutic hypnosis, is that with the hypnosis, you intend to enter the state, you are in control of it and it is just like a slightly amplified, deeper version of the state. That is it. Sometimes it is simply like sitting in a chair with your eyes closed, not the magical mystical or unusual experience that some people are led to believe it is.

It is important here to know that you cannot be made to do anything that you don’t want to do. Very important. I had a guy that a doctor referred to me, came to see me and said to me “my doctor told me come and see you as I have emphysema and am going to die of it unless I stop smoking”. I said to him, well I presume you want to stop, he said “oh, no, I love smoking, it is one of few remaining pleasures.” I had to send him away as I cannot make him do something that he does not want to. Can you imagine if I could do that!! Wow. I could go and see my bank manager and make him give me million pounds without returning it! You never read about “Baddy hypnotists” making people rob banks or anything else absurd, because it cannot be done.

People usually then say to me “ok Adam, I hear and understand what you are saying and it all makes sense”. However, I have seen stage hypnosis and seen people dancing like chickens, are you telling me that they want to do that?” I am saying that these people are not being made to do things that they don’t want to do.

When someone buys tickets to a stage hypnosis show, they are being permissive to the notion that they are going to see hypnosis for entertainment; they expect certain things to happen. Secondly, when the stage hypnotist asks the audience “who wants to come on stage” the people that agree to do so or put their hands up are saying “yes, I want to be hypnotised”, they are not being made to do anything they don’t want to do. The stage hypnotist ensures that the individuals on the show are receptive and follow a large number of compliance exercises and it begins to create the illusion that these people are doing things that they don’t want to do, when they are not. The hypnosis can step over the inhibitions of the conscious mind, so that the individuals behave with more openness, they just cannot be made to do things they don’t want to do.

Anyone can be hypnotised. I work with insomniacs, heroin addicts, schizophrenics, people experiencing chemotherapy, these are all people that are often convinced that they cannot relax or cannot be hypnotised, and as long as they want to, they all can and they all do.

All that is required is that you have an open mind, that you expect it to work and have progressive, motivated thoughts about the processes, follow the sessions and allow them to help you help yourself to make the changes you want and deserve.

Finally, at the beginning of the recorded hypnosis sessions and/or individual NLP or hypnosis sessions with me (I cannot speak for other therapists, we all do things differently) individually, you may be asked to do a number of different things with your mind and you can be forgiven for thinking, “well, he asked me to do this, and now something else, and now another thing, what exactly am I supposed to be listening to?” The simple answer is that you listen and follow as much or as little as you want to, remember that is your conscious mind thinking those thoughts and that is not the part of you that we are working with and making the change with. I am sure that there will also be times when you’ll be thinking “hmmm… am I in hypnosis, what am I supposed to be thinking or feeling.” Again that is your conscious mind thinking that thought and does not matter what it is thinking. It can be attempting to follow everything that I am saying or just wandering off and thinking about whatever you like, just trust that your unconscious mind is absorbing all that you want it to.

There will be times in the sessions when you may be asked to imagine things. Imagining things does not have to mean visualising. If I ask you to think of a favourite place, you can imagine what it would be like, you don’t have to be seeing a picture perfect cinema version of it in your mind. You can imagine, sense, think, or just know it without seeing it or picturing it in every detail. If I asked you to imagine the sound your feet make when you walk across gravel, you know the sound I am talking about and you can imagine it, but you are not necessarily hearing it in your ears, you can imagine it. That is all you’ll need.

So, hypnosis is not like being unconscious, it is almost like having heightened awareness, it requires you to want the change, have an open, positive mind, as best as you can, and allow whatever happens to happen, without trying to grasp at what you think should happen, just letting it happen.

I wish you all the very best with whichever hypnosis product, or with any consultative sessions you are considering having with any qualified therapist or any training you plan to attend and I just know that having come this far, you really can do it, and make the changes that you want to make with hypnosis.


January 1st, 2009 at 4:59 pm
Posted by Copywriting in Copywriting Blog

Take a look at this video and figure out what you think happened.




name=”movie” value=”.youtube.com/v/i0-0Zevp47k&rel=1″>name=”wmode” value=”transparent”>


type=”application/x-shockwave-flash” wmode=”transparent”

height=”355″ width=”425″>









a href=”.youtube.com/watch?v=i0-0Zevp47k”

target=”_blank”>.youtube.com/watch?v=i0-0Zevp47k




The ability to do this to someone comes from The NLP Convincer

Strategy. This simply


means that for most people they only require a few pieces of evidence

to be convinced


and when that happens, by Gawd,

style=”font-weight: bold; font-style: italic;”> they are

convinced.





In fact there is no doubt in their mind.





You can’t really blame the poor guy. The scammers just used his own

mind against him.





It’s the process that makes scamming smart people so easy. When the

smart people are


smug and condescending it makes if fun too.





Do you want to learn the NLP Convincer Strategy?





a href=”amazon.com/o/ASIN/1430318155/articlebrain-20″

target=”_blank”>” Mind Control 101 - How To Influence the

Thoughts and Actions of


a href=”amazon.com/o/ASIN/1430318155/articlebrain-20″

target=”_blank”>Others Without Them Knowing or Caring”




Sincerely,





JK Ellis


October 9th, 2008 at 3:47 pm
Posted by Copywriting in Copywriting Blog

Evidence of hypnotic-like phenomena appears in many ancient cultures. The writer of Genesis seems familiar with the anaesthetic power of hypnosis when he reports that God put Adam “into a deep sleep” to take his rib to form Eve. Other ancient records suggest hypnosis was used by the oracle at Delphi and in rites in ancient Egypt (Hughes and Rothovius, 1996). The modern history of hypnosis begins in the late 1700s, when a French physician, Anton Mesmer, revived an interest in hypnosis.

1734-1815 Franz Anton Mesmer was born in Vienna. Mesmer is considered the father of hypnosis. He is remembered for the term mesmerism which described a process of inducing trance through a series of passes he made with his hands and/or magnets over people. He worked with a person’s animal magnetism (psychic and electromagnetic energies). The medical community eventually discredited him despite his considerable success treating a variety of ailments. His successes offended the medical establishment of the time, who arranged for an official French government investigating committee. This committee included Benjamin Franklin, then the American ambassador to France, and Joseph Guillotine, a French physician who introduced a never-fail device for physically separating the mind from the rest of the body.

1795-1860 James Braid, an English physician, originally opposed to mesmerism (as it had become known) who subsequently became interested. He said that cures were not due to animal magnetism however, they were due to suggestion. He developed the eye fixation technique (also known as Braidism) of inducing relaxation and called it hypnosis (after Hypnos, the Greek god of sleep) as he thought the phenomena was a form of sleep. Later, realising his error, he tried to change the name to monoeidism (meaning influence of a single idea)however, the original name stuck. 1825-1893 Jean Marie Charcot a French neurologist,disagreed with the Nancy School of Hypnotism and contended that hypnosis was simply a manifestation of hysteria. There was bitter rivalry between Charcot and the Nancy group (Liebault and Bernheim). He revived Mesmer’s theory of Animal Magnetism and identified the three stages of trance; lethargy, catalepsy and somnambulism.

1845-1947 Pierre Janet was a French neurologist and psychologist who was initially opposed to the use of hypnosis until he discovered its relaxing effects and promotion of healing. Janet was one of the few people who continued to show an interest in hypnosis during the psychoanalytical rage.

1849-1936 Ivan Petrovich Pavlov - Russian psychologist who actually was more focused on the study of the digestive process. He is known primarily for his development of the concept of the conditioned reflex (or Stimulus Response Theory). In his classic experiment, he trained hungry dogs to salivate at the sound of a bell, which was previously associated with the sight of food. He was awarded the Nobel Prize for Physiology in 1904 for his work on digestive secretions. Though he had nothing to do with hypnosis, his Stimulus Response Theory is a cornerstone in linking and anchoring behaviours, particularly in NLP.

1857-1926 Emile Coue, a physician who formulated the Laws of Suggestion. He is also known for encouraging his patients to say to themselves 20-30 times a night before going to sleep; “Everyday in every way, I am getting better and better.” He also discovered that delivering positive suggestions when prescribing medication proved to be a more effective cure than prescribing medications alone. He eventually abandoned the concept of hypnosis in favour of just using suggestion, feeling hypnosis and the hypnotic state impaired the efficiency of the suggestion.

Coue’s Laws of Suggestion

The Law of Concentrated Attention

” Whenever attention is concentrated on an idea over and over again, it spontaneously tends to realise itself”

The Law of Reverse Action

“The harder one tries to do something, the less chance one has of success”

The Law of Dominant Effect

“A stronger emotion tends to replace a weaker one”

1856-1939 Sigmund Freud travelled to Nancy and studied with Liebault and Bernheim, and then did additional study with Charcot. Freud did not incorporate hypnosis in his therapeutic work however because he felt he could not hypnotise patients to a sufficient depth, felt that the cures were temporary, and that hynosis stripped patients of their defences. Freud was considered a poor hypnotist given his paternal manner. However, his clients often went into trance and he often, unknowingly, performed non-verbal inductions when he would place his hand on his patient’s head to signify the Doctor dominant, patient submissive roles. Because of his early dismissal of hypnosis in favour of psychoanalysis, hypnosis was almost totally ignored.

1875-1961 Carl Jung, a student and colleague of Freud’s, rejected Freud’s psychoanalytical approach and developed his own interests. He developed the concept of the collective unconscious and archetypes. Though he did not actively use hypnosis, he encouraged his patients to use active imagination to change old memories. He often used the concept of the inner guide, in the healing work. He believed that the inner mind could be accessed through tools like the I Ching and astrology. He was rejected by the conservative medical community as a mystic. However, many of his ideas and theories are actively embraced by healers to this day.

1932-1974 Milton Erickson, a psychologist and psychiatrist pioneered the art of indirect suggestion in hypnosis. He is considered to be the father of modern hypnosis. His methods bypassed the conscious mind through the use of both verbal and nonverbal pacing techniques including metaphor, confusion, and many others. He was a colourful character and has immensely influenced the practice of contemporary hypnotherapy, and its official acceptance by the AMA. His work, combined with the work of Satir and Perls, was the basis for Bandler and Grinder’s Neuro-Linguistic Programming (NLP).


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