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May 24th, 2009 at 2:26 pm
Posted by Copywriting in Copywriting Blog

Galaxies, the cosmos, astrophysics, observatories, telescopes: How do we possibly comprehend the reality that the universe is beyond measure, infinite, and endlessly mesmerizing?

We can’t; that’s why astronomy remains so completely fascinating. It’s the things in life we do not understand that most often draw our interest; that’s simply a natural human impulse — to be curious, to wonder and to want to be in awe of something far beyond and outside ourselves.

We know that stars, like everything else, live and die and that there are scientifically “correct” patterns in the remote sky that both perplex and bewitch us. If astronomy fascinates, it is because there exists in everyone a profound empathy with a world that is inaccessible in its complexity. Who among us has not felt, even fleetingly, spellbound by the immensity of this cosmos, this universe?

Modern observatories regularly function as educational centers, providing this feeling of entrancement by presenting the wonder of the cosmos directly to the audience, short-circuiting the intellect for an hour or so and uncovering the wonder at the magic of theuniverse; promoting a sensory, visceral feeling for the human condition and its place in the great book of the cosmos.

Astronomy, the science of stars, planets, galaxies, and black holes, is the oldest science, yet it is the most intriguing because the study of the universe will help answer the most important questions human beings can ask, such as:

How did the universe begin?

What is the structure of the universe?

How will the universe change in the future?

How do the planet Earth and its inhabitants fit into the larger universe of space and time?

Though we may never know the answers to these kinds of questions in our lifetime, we’re always thankful for those who will follow us, prepared, with a scientific brain, to one day provide answers — and maybe more — to humankind.

It’s difficult to understand our own galaxy, and we’re constantly “adding to it,” or discovering new frontiers and small, more distant planets than those we’re already familiar with. The sun, and the concept of the planets just in our galaxy alone, provoke wonder and all kinds of speculation. It’s food for our brain; it’s one of those applications of learning that so enthrall, it doesn’t seem like we’re “studying” anything. It’s an effortless exercise in the Unknown Sphere of the Universe.

What better way to pass the time, to postulate upon, to have an intellectually stimulating discussion, maybe with people you don’t even know yet?

And what about the theories of particle physics that have been developed in conjunction with the standard Big Bang model to explain the origin, evolution and

present structure of the universe?

What about the origins, evolution, interiors, and energy production of the stars themselves? How are they formed? Why? And we’ve all heard of “interacting galaxies,” but just what, exactly, does it mean? It all sounds like, well, a kind of heaven — a place we know exists, but that we cannot quite see or understand.

Then, there’s Newton’s laws, the concept of work and energy, momentum, gravitation, sound and light waves.

If you haven’t felt a slight thrill yet, it’s eitherbecause you already know about these atmospheric wonders, or you’ve been living under a local rock.

So get out there and Observe the Universe! It’s absolutely spellbinding!


November 20th, 2008 at 3:00 pm
Posted by Copywriting in Copywriting Blog

The great observatories of the world are responsible for many of the prolific astronomical observations of the twentieth century. Telescopic photograpy, radio dish data collection, and infrared imaging are among the many different techniques observatories have been able to employ to learn about the heavens.

The Palomar Observatory may be the most famous of all. With five telescopes operated by Cal-Tech’s graduate and post-doctoral students, the 200-inch Hale telescope is the most famous of all Palomar’s telescopes. Built in 1949, it was intended to overcome the onset of the southern California smog problem. Other noteworthy telescopes operated at Cal-Tech include a telescope to search for supernovae, a comet hunter, a trio of sky cameras looking for planetary and other celestial phenomena, an interferometer capable of detecting the slightest wobble in the orbits of a planet, and a sixty inch telescope responsible for spotting the first brown dwarf circling a companion star.

Cal Tech is also directly involved in the operation of the Keck and Lick Observatories. The Keck Observatory, located on top of Hawaii’s dormant Mauna Kea volcano contains the world’s largest optical and infrared telescopes. Its twin Keck telescopes stand eight stories high and weigh 300 tons each. Lick Observatory is located on 4200 foot Mount Hamilton east of San Jose, California. It contains nine research telescopes with the largest being the Shane 3-meter Reflector. This telescope is used to observe everything from our local solar system to faraway galaxies.

The Griffith Observatory in Los Angeles is known for its12-inch Zeiss Refracting telescope. This telescope’s fame is largely due to the fact that it has been used to allow public viewing of the universe since 1935. More than five million people have looked through its lenses since under the guidance of experienced Telescope Demonstrators. The Griffith Observatory was also known for its laserium light shows in previous years although they have been discontinued at present.

The Hayden Planetarium in Boston is more than just a planetarium. It is also a museum. Along with its Gilliland Observatory, laser-light shows and a rotating star simulator are among some of the different multi-media astronomical experiences available to the public.

The Greenwich Observatory in Cambridge, England was established in 1675 by King Charles II in order partially to fix longitude readings. It currently fixes the origin of the worldwide time reference point of Greenwich Mean Time. An observatory in Portland Maine is being restored as a famous architectural monument. Another observatory of note is the University of Chicago’s Yerkes Observatory with its five telescopes.

All of these observatories have added to the vast array of knowledge now known about the universe. Their importance to the history of astronomy, as well as their continuing usefulness, can not be overemphasized.

1) Palomar observed: For more than 50 years, science above and beyond; Scott LaFee; San Diego Union Tribune; November 2, 2005

2) CalTech Astronomy Website;

3) UC Observatories Website

4) Yerkes Observatory Website;

5) Griffith Observatory Website;

6) Observatory view worth preserving; by John Alphonse.

7) Hayden Planetarium Website.

8) The Astronomical Society of Edinburgh: A Guide to Edinburgh’s Popular Observatory